Jeremy Krall, Senior Director of Marketing Technology, AI Tools, and Demand Gen at Qualcomm, recently shared his insights on the future of AI in marketing technology with Aaron Kwittken, CEO of PRophet at Stagwell’s Cannes 2024 Sport Beach. With over 25 years of digital experience, Jeremy has a proven track record in Marketing, E-Commerce, Analytics, Data, and Strategy. His current role at Qualcomm involves spearheading innovations in marketing technology and digital ecosystems.

Krall is leaning into the transformative potential of AI in marketing. "AI is not just a tool; it's a fundamental shift in how we approach marketing," he states. He emphasizes that AI can significantly enhance customer experiences by enabling more personalized and efficient interactions.

When it comes to the critical role of data in driving AI initiatives, Krall explains that "data is the new oil. The quality and accuracy of data directly impact the effectiveness of AI-driven strategies. By underscoring the importance of having robust data infrastructure to support AI applications, you can ensure that the insights derived are both actionable and valuable.

Reflecting on Qualcomm’s approach, Jeremy reveals that the company is heavily investing in AI tools and platforms to stay ahead of the curve. "At Qualcomm, we are committed to integrating AI across all facets of our marketing operations. This integration is crucial for creating seamless and intuitive customer journeys," he says.

Moreover, Krall speaks about the future of AI in marketing, predicting that the technology will become increasingly autonomous. "We are moving towards a future where AI can make real-time decisions, optimize campaigns on the fly, and deliver hyper-personalized content," he predicts. His vision highlights Qualcomm's strategic focus on innovation and customer-centricity.

Aaron Kwittken's discussion with Jeremy Krall provides insights into the future of marketing technology at Qualcomm and the industry. His expertise and forward-thinking approach are instrumental in driving the company’s AI initiatives, positioning Qualcomm as a leader in the digital marketing landscape.