“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

One of the promises of AI is automation… turning otherwise mundane tasks that take up the time of human resources into an afterthought. This automation then frees creative marketers to do what they do best (and want to do most)... be creative.

Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.

Wunderkind, a leading cross-channel performance marketing solution, has unveiled a new AI-powered text generation tool named WunderkindAI.

Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive. 

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

Using artificial intelligence to create customized images can really help business leaders cut costs and speed up all kinds of marketing communications initiatives.