Latest News
In association with
The Metaverse Spectrum Announces The 2023 Metaverse 100 Awards Judges
The selection of the 2023 Metaverse 100 winners rests in the capable hands of a distinguished panel of industry experts and thought leaders with deep knowledge of the metaverse, innovation, and digital leadership.
Latest AI training, Copyright Office Comments, and Zoom and Google's Workplace Tools
Here’s what’s happened just over the past two weeks in the world of AI — brace yourself, it’s a lot.
Generative AI Market Set to Skyrocket to $1.3 Trillion by 2032, Bloomberg Intelligence Report Reveals
In a groundbreaking report, Bloomberg Intelligence (BI) predicts that the generative AI market is on the brink of explosive growth, with the potential to reach a staggering $1.3 trillion by 2032.
Using AI To Draft — And Your Instincts To Edit
Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.
Google Workspace Enhances Security with AI and Data Controls
Google has unveiled a series of security enhancements for its Google Workspace suite, encompassing products like GMail and Drive.
Media Organizations Navigate AI Ethics Amid Licensing Deals
The emergence of publicly available AI tools has prompted media companies to address ethical concerns while harnessing the potential of AI to enhance their content production processes.
Agencies Eager to Mediate Between AI Technology and Brand Insights
Leading advertising agencies such as WPP, Publicis, and Omnicom are gearing up to bridge the gap between artificial intelligence (AI) technology and valuable brand insights as reported in Ad Age.
What Do Agencies Think of Generative AI?
Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive.
IBM's Global Managing Partner of Generative AI Discusses Transformative Potential and Ethical Considerations
With a career spanning 26 years at IBM, Candy has witnessed the evolution of technology and its impact on various industries. He outlines his role in leading IBM's generative AI initiatives, focusing on its application, benefits, and ethical concerns.
AI-Generated Headshots: Unintended Bias and Challenges for Women of Color
WSJ has reported on the emergence of a concerning trend: women of color are voicing their dissatisfaction with AI-generated headshots, citing issues such as altered skin tones, distorted hairstyles, and changes in facial features.
Leveraging AI in Small Business Marketing Strategies
In a recent article for AdvertisingWeek, Dave Charest, the Director of Small Business Success at Constant Contact, emphasizes the profound impact of AI on marketing, highlighting its evolution from powering product recommendation engines to its current capabilities in content creation.
Honoring Innovation: Metaverse Spectrum Unveils 2023 Metaverse 100 Awards
The highly anticipated 2023 Metaverse 100 Awards is set to shine a spotlight on exceptional products and services that embody innovation, uniqueness, and significant contributions to advancing metaverse technology.
Disney Forms AI Task Force to Transform Entertainment Industry
In a bid to harness the potential of artificial intelligence (AI) in the entertainment sector, Reuters has reported that Walt Disney has established an AI task force, aimed at integrating AI innovations across its diverse entertainment empire.
Exploring the Future of Business at The Metaverse Spectrum Business Conference
As businesses continue to adapt to these transformative trends, the upcoming Metaverse Spectrum Business Conference, hosted by Metaverse Spectrum, stands ready to provide an unparalleled platform for exploration, connection, and innovation.
Rapid Transformations in the US Labor Market: Navigating Change Amidst Pandemic and Automation
A report by McKinsey Global Institute (MGI) Generative AI and the future of work in America (download here) highlights the key trends shaping the labor landscape and outlines implications for public relations (PR) executive leadership.
CommPRO: ChatGPT Craze, Evolving Content Preferences, And Iconic Comebacks
From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.
Zoom Clarifies Data Usage in Updated Terms of Service
In a recent move, video conferencing giant Zoom has revised its terms of service and addressed concerns regarding its use of customer data for training artificial intelligence (AI) models.
The Opportunities and Considerations of Leveraging Workflow Automation in Marketing Communications
Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.
The Impact of Predictive Analytics on Marketing Communications
Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.
Google and Universal Music in Talks to License AI-Generated Songs Featuring Artists' Voices
Google and Universal Music are engaged in discussions to license artists' melodies and voices for songs created using artificial intelligence (AI) according to a recent FT.com article.
CommPRO is the leading communications and marketing publisher providing valuable insights, resources, and networking opportunities for professionals in the corporate communications, public relations, and marketing fields.