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Will AI Leave Us All Nothing to Do But This?
So just ask AI how to make your client newsworthy, then go fishing.
Tips for Editing AI-Generated Writing in the B2B Industry
Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.
Google Provides Early Access to Conversational AI Software 'Gemini'
The purpose of Gemini is to rival OpenAI's GPT-4 model, which has already started generating substantial revenue for the startup.
Using AI To Draft — And Your Instincts To Edit
Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.
Agencies Eager to Mediate Between AI Technology and Brand Insights
Leading advertising agencies such as WPP, Publicis, and Omnicom are gearing up to bridge the gap between artificial intelligence (AI) technology and valuable brand insights as reported in Ad Age.
What Do Agencies Think of Generative AI?
Marketing experts have differing opinions on what exactly to expect, but all agree that the change will be massive.
The Impact of Predictive Analytics on Marketing Communications
Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.
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