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AI Won’t Replace Creatives. It Will Expand Them.
AI Won’t Replace Creatives. It Will Expand Them.

Creativity isn’t dying, it’s multiplying. Sami Viitamäki’s take on Cannes Lions 2025 maps the next frontier communicators must now navigate.

Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Communications CoCreations 7/11/24 Communications CoCreations 7/11/24

Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

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When OpenAI Turned Copyright On Its Head
Thought Leadership Robert Rosenberg 5/21/24 Thought Leadership Robert Rosenberg 5/21/24

When OpenAI Turned Copyright On Its Head

OpenAI, the creator of ChatGPT, announced that it would be launching a tool called Media Manager in 2025.  It has been hailed as an “olive branch” to content owners.  I’m calling foul on that.

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When The Internet Is Not Enough
Thought Leadership Robert Rosenberg 4/30/24 Thought Leadership Robert Rosenberg 4/30/24

When The Internet Is Not Enough

They have consumed virtually ALL of the data available on the Internet. All of it.  That’s a lot of data.

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Generative AI is Making Us Hanker for Human Interaction
Thought Leadership Diane Schwartz 3/27/24 Thought Leadership Diane Schwartz 3/27/24

Generative AI is Making Us Hanker for Human Interaction

We want to understand AI, to embrace not fear it.

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