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Rethinking AI in Customer Service While Balancing Efficiency with Empathy
The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.
The Opportunities and Considerations of Leveraging Workflow Automation in Marketing Communications
Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.
The Impact of Predictive Analytics on Marketing Communications
Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.
Importance of AI and Automation in Public Relations: Enhancing Efficiency and Impact
A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.
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