AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.

Many AI-written articles sound alike, and as more companies rely on AI to find their voice, unique perspectives may be drowned out by a cacophony of cookie-cutter LLM output.

A new benchmark survey conducted by The Conference Board in collaboration with Ragan Communications reveals that marketing and communications professionals are increasingly co-creating with artificial intelligence (AI) in their work.

The emergence of the Communications Engineer as a role will be vital in harnessing AI solutions to revolutionize communication strategies.

PR and communication professionals should recognize AI as a powerful tool and ally in creating exceptional content and communications.