In truth, no matter how violated you feel, it’s likely you’re not special. This hacker probably used AI to fool you and many, many others. 

Can AI write your pitches, releases and other content? Not completely — but it can give you a head start. If you want to generate attention-grabbing copy that engages the reader (and who doesn’t?), use AI to generate ideas.

With a career spanning 26 years at IBM, Candy has witnessed the evolution of technology and its impact on various industries. He outlines his role in leading IBM's generative AI initiatives, focusing on its application, benefits, and ethical concerns.

In a recent article for AdvertisingWeek, Dave Charest, the Director of Small Business Success at Constant Contact, emphasizes the profound impact of AI on marketing, highlighting its evolution from powering product recommendation engines to its current capabilities in content creation.

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

Using artificial intelligence to create customized images can really help business leaders cut costs and speed up all kinds of marketing communications initiatives.

The emergence of the Communications Engineer as a role will be vital in harnessing AI solutions to revolutionize communication strategies.

While you may have already implemented an AI chatbot on your website to answer visitors’ questions (which expedites the buyer journey), there are many other ways AI can improve your customer service.

Half of the comms industry is either excited that AI will help win a new client or a promotion – or dig a hole for their career six feet deep.

PR and communication professionals should recognize AI as a powerful tool and ally in creating exceptional content and communications.