Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

Using artificial intelligence to create customized images can really help business leaders cut costs and speed up all kinds of marketing communications initiatives.

The emergence of the Communications Engineer as a role will be vital in harnessing AI solutions to revolutionize communication strategies.

While you may have already implemented an AI chatbot on your website to answer visitors’ questions (which expedites the buyer journey), there are many other ways AI can improve your customer service.

Half of the comms industry is either excited that AI will help win a new client or a promotion – or dig a hole for their career six feet deep.

PR and communication professionals should recognize AI as a powerful tool and ally in creating exceptional content and communications.