Latest News
In association with
How EY reinvented recruitment and onboarding with AI and the metaverse
EY is revolutionizing recruitment and onboarding by blending AI and metaverse technology, transforming traditional processes into immersive, candidate-centered experiences.
AI Is Reshaping Influencer Marketing And Authenticity Is At Risk
CommPRO recently asked a panel of industry experts to explore how AI is revolutionizing influencer marketing strategies.
KOIOS Secures Raise to Tackle Stock Manipulation with AI-Driven Solutions
In addition to securing funding, KOIOS has announced the recent hiring of Andrew Meranus, a veteran in investor relations technology, to its leadership team.
AI Won’t Replace PR Pros, It Will Amplify Their Power
Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).
Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council
This partnership, exclusive in the PR industry, underscores Ruder Finn’s commitment to leading the global AI revolution in communications.
Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing
“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”
Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and its IMAI platform bring a high-value digital and influencer marketing strategy to Stagwell.
The Pitfalls Of AI In Customer Service
Michael Levine's work, "Broken Windows, Broken Business," sheds light on this alarming trend, revealing that nearly half of the world's call centers are poised to integrate AI technologies within the following year.
Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.
Artificial Intelligence, Apple and More vs. Better
When it comes to artificial intelligence for the communications industry, “more is not better,” and let me add, that “less is not more.”
When OpenAI Turned Copyright On Its Head
OpenAI, the creator of ChatGPT, announced that it would be launching a tool called Media Manager in 2025. It has been hailed as an “olive branch” to content owners. I’m calling foul on that.
Wunderkind’s New AI-Powered Platform Helps Marketers Find The Time To Be Creative
One of the promises of AI is automation… turning otherwise mundane tasks that take up the time of human resources into an afterthought. This automation then frees creative marketers to do what they do best (and want to do most)... be creative.
Rethinking AI in Customer Service While Balancing Efficiency with Empathy
The rise of artificial intelligence (AI) and automated systems in customer support processes has led to a stark absence of human beings in the service industry.
When The Internet Is Not Enough
They have consumed virtually ALL of the data available on the Internet. All of it. That’s a lot of data.
How Tech Companies Are Responding To The EU’s AI Act
The European Union passed the AI Act, the first major regulatory framework for AI, in mid-March.
Generative AI is Making Us Hanker for Human Interaction
We want to understand AI, to embrace not fear it.
Would We Have Taylor Swift Without The Beatles? The Battle Over AI Training
Copyright law originated as a way for Congress to “promote the progress of science and useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”
Will AI Leave Us All Nothing to Do But This?
So just ask AI how to make your client newsworthy, then go fishing.
The Precise Date On Which Artificial Intelligence Will Destroy Humanity
I’m going to start thanking ChatGPT when it helps me out…
How To Get Started With AI In Corporate Communications
AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.
CommPRO is the leading communications and marketing publisher providing valuable insights, resources, and networking opportunities for professionals in the corporate communications, public relations, and marketing fields.