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AI Leaders Split on Outcomes Versus Amplification
AI Leaders Split on Outcomes Versus Amplification

Top executives are drawing a line between AI for impact and AI for amplification—communicators must choose their lane.

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Ad Measurement Advances with Launch of Brand Effect Pro
Ad Measurement Advances with Launch of Brand Effect Pro
AI’s Breakneck Adoption Forcing a New Marketing Playbook
AI’s Breakneck Adoption Forcing a New Marketing Playbook
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
Marketers Must Rethink AI Hype and Habits After Benedict Evans’ Reality Check
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
AI Gives Challenger Brands a Research Edge Big Companies Can’t Ignore
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
Generative AI Loses Its Shine as Marketers Turn to Data and Agents
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
GPT-5 Pushes AI From Assistant to Infrastructure in Communications
Marketers, Meet the New Internet Business Model
Marketers, Meet the New Internet Business Model
Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Why Smart Marketers Are Betting Everything on Brand in the Age of AI
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
Why CMOs Are Betting Billions on GenAI to Redefine Marketing and Communications
AI Speeds Up Market Research, but Human Insight Still Wins the Day
AI Speeds Up Market Research, but Human Insight Still Wins the Day
AI Won’t Replace Creatives. It Will Expand Them.
AI Won’t Replace Creatives. It Will Expand Them.
Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing
Flexible AI Integration Framework Signals New Era of Customizable Performance Marketing
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
AI Adoption in Communications Is Gaining Momentum and Clarity Is the Catalyst
Why Communicators Must Understand the AI-Copyright Debate Now
Why Communicators Must Understand the AI-Copyright Debate Now
What Breaks When Google Search Traffic to Your Website Disappears?
What Breaks When Google Search Traffic to Your Website Disappears?
Is Your Brand Ready for AI-Personalized Visibility?
Is Your Brand Ready for AI-Personalized Visibility?
Clear Internal Communication on AI is the New Leadership Imperative
Clear Internal Communication on AI is the New Leadership Imperative
The AI Mirage of Perfect Grammar, But Imperfect Communication
The AI Mirage of Perfect Grammar, But Imperfect Communication
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
Sir Martin Sorrell on Global Shifts, AI, and the "Chameleon Economy"
Empowering Women's Leadership In AI on International Women's Day
Empowering Women's Leadership In AI on International Women's Day
Help Lifeguard! Can We Control AI Before We Drown in It?
Help Lifeguard! Can We Control AI Before We Drown in It?
AI Won’t Replace PR Pros, It Will Amplify Their Power
AI Won’t Replace PR Pros, It Will Amplify Their Power
MarketCast Unveils AI-Human Hybrid Ad Testing as Realism Drives Consumer Engagement
MarketCast Unveils AI-Human Hybrid Ad Testing as Realism Drives Consumer Engagement
Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council
Ruder Finn Brings on OpenAI Pioneer Zack Kass to ChairNew AI Advisory Council
Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing
Qualcomm’s Jeremy Krall Expects AI To Create A Fundamental Shift In Marketing
Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
Stagwell Expands with Acquisition of LEADERS, Integrating Advanced AI for Influencer Marketing
The Pitfalls Of AI In Customer Service
The Pitfalls Of AI In Customer Service
Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Anne Becker Sees AI As Human Potential Amplifier In Marketing And Cautions Against Flattening Culture
Artificial Intelligence, Apple and More vs. Better
Artificial Intelligence, Apple and More vs. Better
When OpenAI Turned Copyright On Its Head
When OpenAI Turned Copyright On Its Head