One of the promises of AI is automation… turning otherwise mundane tasks that take up the time of human resources into an afterthought. This automation then frees creative marketers to do what they do best (and want to do most)... be creative.

In recognition of this changing reality, Wunderkind has revamped its performance marketing platform with an AI-driven approach in the form of its new Autonomous Marketing Platform. AMP uses AI to process literally trillions of data points to automate such tasks as campaign setup, personalized marketing, and real-time performance optimization. 

AI of course is only as good as the data that informs it, which Wunderkind feels gives it a specific advantage in the market. Specifically, the AMP AI platform draws from Wunderkind’s flagship Identity Network, a proprietary identity graph that contains information on over 9 billion unique consumer devices and 1 billion opted-in consumer profiles which together observe some 2 trillion ecommerce events a year. 

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