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Trust Redefined in the AI Era as Content Authentication Becomes Essential
Trust Redefined in the AI Era as Content Authentication Becomes Essential
The Opportunities and  Considerations of Leveraging Workflow Automation in Marketing Communications
Thought Leadership CoCreations 8/14/23 Thought Leadership CoCreations 8/14/23

The Opportunities and Considerations of Leveraging Workflow Automation in Marketing Communications

Artificial Intelligence (AI) has revolutionized the marketing and communications landscape with workflow automation and robotic process automation (RPA) being an area of massive impact.

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The Impact of Predictive Analytics on Marketing Communications
Thought Leadership CoCreations 8/11/23 Thought Leadership CoCreations 8/11/23

The Impact of Predictive Analytics on Marketing Communications

Predictive analytics is a category of artificial intelligence (AI) that uses historical data, statistical modeling, and machine learning to make predictions about future outcomes and a game-changer for public relations professionals.

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Why Executives Need to Embrace AI in Public Relations
Thought Leadership CoCreations 8/4/23 Thought Leadership CoCreations 8/4/23

Why Executives Need to Embrace AI in Public Relations

As AI-powered platforms such as ChatGPT, Taylor, Synthesia and more become integral to the modern landscape, public relations professionals need to adapt and capitalize on this technology to stay relevant and effective in a competitive market.

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6 Ways Business Leaders Can Leverage an AI Image Generator
Thought Leadership Jason Toy 7/31/23 Thought Leadership Jason Toy 7/31/23

6 Ways Business Leaders Can Leverage an AI Image Generator

Using artificial intelligence to create customized images can really help business leaders cut costs and speed up all kinds of marketing communications initiatives.

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Introducing the Communications Engineer
Thought Leadership Guest User 7/25/23 Thought Leadership Guest User 7/25/23

Introducing the Communications Engineer

The emergence of the Communications Engineer as a role will be vital in harnessing AI solutions to revolutionize communication strategies.

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5 Often Overlooked Ways to Use AI to Improve Your Customer Service
Thought Leadership Ray Blakney 7/24/23 Thought Leadership Ray Blakney 7/24/23

5 Often Overlooked Ways to Use AI to Improve Your Customer Service

While you may have already implemented an AI chatbot on your website to answer visitors’ questions (which expedites the buyer journey), there are many other ways AI can improve your customer service.

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Search Drives ChatGPT and Bard. Are You Ready?
Thought Leadership Laurence Moskowitz 7/20/23 Thought Leadership Laurence Moskowitz 7/20/23

Search Drives ChatGPT and Bard. Are You Ready?

Half of the comms industry is either excited that AI will help win a new client or a promotion – or dig a hole for their career six feet deep.

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Embrace AI as an Indispensable Partner in PR and Communications
Thought Leadership Guest User 7/18/23 Thought Leadership Guest User 7/18/23

Embrace AI as an Indispensable Partner in PR and Communications

PR and communication professionals should recognize AI as a powerful tool and ally in creating exceptional content and communications.

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